The real nature of automated profiling

How mass profiling works and how it can become a weapon of mass manipulation.

There are eight billion people on Earth, each a unique and shifting constellation of thoughts, emotions, and desires. Profiling algorithms don’t see any of that. They see patterns, probabilities, and stereotypes.

Big Tech calls this “personalization.” It’s the opposite. Let me show you why.

Individuality in the Digital Age

Our grandparents and all previou…